- Plan carefully and evaluate the success of your communication
effort.
- Coordinate and collaborate with other credible sources.
- Accept and involve the public as a legitimate partner.
- Listen to the public's specific concerns.
- Be honest, frank, and open.

- Speak clearly and with compassion.
- Meet the needs of the media.
- Release documents tailored to the audience's knowledge level.
Relevant
guidelines section(s): 6.0
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