Outreach and Social Marketing
ERG offers a broad range of experience helping clients achieve their branding and outreach goals through social marketing techniques. We create brands and design strategic communications initiatives to raise awareness and change behaviors. We also build and sustain successful public partnership programs to effect behavioral change, including WaterSense®, the SunWise School Program, and Best Workplaces for Commuters. In support of these efforts, we create engaging outreach and technical materials, employing both traditional marketing strategies and cutting-edge, Web 2.0 techniques to ensure the best reach. Additionally, we are experienced in collecting and analyzing program data and assessing campaign results.
Program Design
- Strategic planning
- Goal setting
- Value propositions
- Specifications and metrics
- Launch events
Strategic Campaigns
- Market research
- Planning and rollout strategies
- Positioning campaigns
- Partner recruitment
- Pilot testing
- Measurement and evaluation
Branding
- Logos, labels, and other program marks
- Program naming and consumer testing
- Graphic standards
- Domain registration
- Search engine optimization
Messaging
- Market research
- Message development/testing
- Audience segmentation
- Focus groups
Partner Recruiting
- Recruiting materials
- Prospect research and solicitation
- Recruiting campaigns
- Third-party and stakeholder engagement
Media Outreach
- List development
- Media tracking
- Articles
- Press releases and advisories
Viral Marketing
- Video clips
- Interactive Flash animation
- E-marketing campaigns
- Webinars
- Blogs
Consumer Outreach
- Web sites
- Events
- Publications
- Public service announcements
- Promotional items
- Outdoor advertising
- Direct mail
Customer Service
- Database design and maintenance
- Helplines and technical support
- Account management
- Partner communications
- Recognition opportunities
Program Evaluation
- Program research
- Quantitative and qualitative measurements
- Impact assessments
- Report development
