ERG Helps New Mexico Boost Electric Vehicle Messaging

Experts from ERG’s Clean Transportation and Strategic Communications service areas recently collaborated on a video ad for the New Mexico Environment Department that highlights the state’s incentives for electric vehicle (EV) purchases. Developed in collaboration with local studio Lemon Light Productions, the video shows how EVs are a viable choice for all New Mexicans and can fit into any lifestyle. 

The ad—which is available in both English and Spanish—is playing in movie theaters and on gas pump screens across New Mexico, as well as select locations in Arizona and Texas. The ad is also running on cable television in New Mexico, YouTube, social media, and websites.