RECs: Making Green Power Possible

Renewable energy certificates play a critical role as the “currency” of the renewable electricity market, but they aren’t well understood by many people outside the renewable energy industry.

To help EPA clear up misconceptions about RECs—and explain them to a broader audience—ERG created a video that explains what RECs are, makes clear the critical role they play in the green power marketplace, and addresses concerns about their value and credibility. ERG worked with EPA to define objectives and key messages, wrote a “plain English” script, designed illustrations and animations, coordinated professional voice talent, and applied a bold “look and feel” to make the video visually compelling.