Strategic Communications

You need to reach out/communicate/engage. But with audiences fragmenting and strategies, technologies, and media proliferating, getting it right can require a dizzying array of skills.

ERG’s award-winning communication specialists have the diverse skills to help.

We’re digital strategists, social marketers, media mavens, wordsmiths, visual artists, Web designers, videographers, instructional designers, facilitators, meeting planners, and so much more.  

We love what we do: crafting compelling messages and brands; transforming content into vital, engaging products; creating campaigns to catalyze change; building partnerships to improve health, safety, and the environment; and designing meetings that work and solutions that last. 

We thrive on synergy, working collaboratively to find just the right approach for each project. We can’t wait to help with yours.

Outreach and Social Marketing
  • Audience research
  • Digital media strategies
  • Message development/testing
  • Product development/testing
  • Campaign design/implementation
  • Viral marketing
  • Media outreach
  • Evaluation
Graphic and Web Design
  • Identity/branding
  • Data visualization
  • Website design, development, and content management
  • App development
  • Video production
  • Print design and production
Meetings and Facilitation
  • Meeting/event management
  • Stakeholder process design
  • Facilitation
  • Peer review services
Education and Training
  • E-learning
  • Classroom instruction
  • K–12 educational programs
  • Training videos
  • Instructional materials
Partnership Programs
  • Design and recruitment
  • Partner relations and incentives
  • Management and monitoring
  • Program evaluation
Technical and Scientific Communications
  • Content research
  • Technical writing and editing
  • Adapting complex content for diverse audiences
  • Synthesis of multi-authored documents

Projects

Panelists on stage at an ACRP Insight Event: "Airport Roles in Reducing Transmission of Communicable Diseases"
Convening Thought Leaders for ACRP Insight Events

Airport Cooperative Research Program

Aerial photo of an active airport terminal
Disseminating Research Results to Benefit the Airport Industry

Airport Cooperative Research Program

Screenshots from a fovonovela titled "COVID-19 Precauciones: Cuando Comparta Su Hogar con Otros," along with graphics for websites linking to the fotonovela.
Digital Marketing Campaign to Slow the Spread of COVID-19

Fairfax (VA) County Office of Public Affairs

Stop the Stigma; Opioid Addiction is Treatable photo
Reducing Stigma Around Opioid Substance Abuse

Fairfax (VA) County Office of Public Affairs

Example map showing potential storm surge flooding
Visualizing the Dangers of Storm Surge

National Oceanic and Atmospheric Administration

Screenshot of EPA's Greenhouse Gas Emissions Inventory Tool webpage showing four dropdown menus and images illustrating relative percentages of GHG emissions by emission type and economic sector
Digital Transformation of EPA's Greenhouse Gas Emissions Report

U.S. Environmental Protection Agency

Aerial view of flood waters surging through local area with residential streets and homes.
Flash Flood Summit and Stakeholder Engagement

National Oceanic and Atmospheric Administration

Aerial view of a Gulf Coast barrier island surrounded by blue-green ocean water
Support for the Gulf of Mexico Regional Ecosystem Restoration Strategy

U.S. Environmental Protection Agency

Screenshot of DOE Better Buildings publication with four icons in the foreground for Strategy Development, Planning, Implementation, and Evaluation
Sharing Proven Strategies for Energy Efficiency Programs

U.S. Department of Energy

Large red freight truck driving down a highway
Helping Green Freight Programs Succeed at Home and Abroad

International Council on Clean Transportation, Natural Resources Canada, U.S. Environmental Protection Agency

1.5 trillion gallons of water saved since 2006!
Saving Water Through WaterSense

U.S. Environmental Protection Agency

Group of EPA employees participating in outdoors synchonized aerobic dance exercises in an urban environment on a sunny day
Keeping EPA Employees Safe and Healthy at Work

U.S. Environmental Protection Agency

Over a dozen diverse smiling hospital staff and a patient standing together, all looking at the camera.
Promoting Hospital Worker Safety

Occupational Safety and Health Administration

The top corner of a modern building, as seen from below, with blue sky in the background
Supporting Sustainable Best Practices at EPA Facilities

U.S. Environmental Protection Agency

Scenic fall landscape with grassy field in front sloping down to trees and then a series of mountains going deep into the background with a beautiful sky above
EPA's Report on the Environment

U.S. Environmental Protection Agency

Homepage of the Northeast Regional Ocean Council's "Ocean Planning in the Northeast" website, as shown on a tablet, mobile phone, desktop, and laptop computer
Ocean Planning in the Northeast

Northeast Regional Ocean Council

Screenshot of NOAA's FishWatch website homepage
NOAA FishWatch Website Redesign

National Oceanic and Atmospheric Administration

Screenshot of EPA's Green Infrastructure Wizard home page showing its "Quick Links" and "Explore" icons
Creating EPA's Green Infrastructure Wizard (GIWiz)

U.S. Environmental Protection Agency

Three professionals stand and talk in front of a poster display about the Global Methane Initiative
Support for EPA's Global Methane Initiative

U.S. Environmental Protection Agency

Covers and/or pages from several EPA "Climate Change Indicators in the United States" publications
Climate Indicators Report

U.S. Environmental Protection Agency


Service Area Leads

Kathleen Brady

Behavior change requires much more than the perfect slogan. I like to figure out what motivates people to move and keeps them awake at night, then create messages and materials that inspire them to improve their safety, health, or the environment. That said, a little alliteration or a catchy rhyme never hurts!

Kathleen Brady

Photo of Jan Connery

I feel profoundly fortunate to have been with ERG throughout our journey from a handful of employees in 1984 to several hundred today. I couldn’t be more proud of the work we’ve done these past 30+ years or more inspired to work every day with such great colleagues and clients. My work is just as fulfilling and vibrant to me now as the day I started.

Jan Connery

Linda Girardi

Words matter. As a writer, I have always known this. But now I advise clients on how their words make a difference. As much as I respect the power of language, I have also learned that compelling visuals are just as important—as is laying the groundwork for communication. We have to engage our audiences, respect their concerns, and build our communications around these conversations.

Linda Girardi

Jenny Helmick

George Bernard Shaw once said, ‘The single biggest problem in communication is the illusion that it has taken place.’ Given the environmental and public health issues we face today, we ignore this illusion at our peril. My work is to help scientists and policy makers understand, engage, and inform their audiences. ERG’s clients know that if they hand me some dingy prose, I can make it sparkle. If they tell me whom they hope to reach and why, I can craft a strategy to cut through the noise. For me, making science engaging and accessible is a skill, an art, and a calling.

Jenny Helmick

Photo of Ted Hogan

Every project offers the opportunity to learn something new, meet someone interesting, and exceed a client’s expectations. I enjoy collaborating across and beyond ERG to find new and creative solutions to challenges facing our transportation clients.

Ted Hogan

Chris Lamie

My work is all about continual improvement. Whether it’s tackling emerging challenges in our environment, setting and working toward incremental sustainability goals, or designing information products that reach new audiences in innovative ways, I enjoy opportunities to raise awareness, raise the discourse, and help our clients improve human well-being and the health of our planet.

Chris Lamie

Lauren Lariviere

Planning a meeting is a bit like flying a plane: When the weather is good, all the instruments are up and running, and everything is going as planned, just about anyone can do it. But when something goes wrong, you really want a trained pilot—someone who thinks outside the box, and problem solves on the fly. Me? I pilot meetings.

Lauren Lariviere

Photo of Heidi Schultz

I have been privileged to lead ERG’s climate practice and help guide our strategic communications group over the past three decades. I'm proud of ERG's national leadership role in climate science and communications, and personally committed to the critical importance of climate action.

Heidi Schultz

Ian Todreas

Words are powerful. I learned this firsthand when, two decades ago, I picked up a magazine and found an article on climate change. I read it and everything changed. I am grateful to be at ERG, where I get to work on two things I care about deeply: clear, powerful communications and the environment.

Ian Todreas