Strategic Communications

You need to reach out/communicate/engage. But with audiences fragmenting and strategies, technologies, and media proliferating, getting it right can require a dizzying array of skills.

ERG’s award-winning communication specialists have the diverse skills to help.

We’re digital strategists, social marketers, media mavens, wordsmiths, visual artists, Web designers, videographers, instructional designers, facilitators, meeting planners, and so much more.  

We love what we do: crafting compelling messages and brands; transforming content into vital, engaging products; creating campaigns to catalyze change; building partnerships to improve health, safety, and the environment; and designing meetings that work and solutions that last. 

We thrive on synergy, working collaboratively to find just the right approach for each project. We can’t wait to help with yours.

Outreach and Social Marketing
  • Audience research
  • Digital media strategies
  • Message development/testing
  • Product development/testing
  • Campaign design/implementation
  • Viral marketing
  • Media outreach
  • Evaluation
Graphic and Web Design
  • Identity/branding
  • Data visualization
  • Website design, development, and content management
  • App development
  • Video production
  • Print design and production
Meetings and Facilitation
  • Meeting/event management
  • Stakeholder process design
  • Facilitation
  • Peer review services
Education and Training
  • E-learning
  • Classroom instruction
  • K–12 educational programs
  • Training videos
  • Instructional materials
Partnership Programs
  • Design and recruitment
  • Partner relations and incentives
  • Management and monitoring
  • Program evaluation
Technical and Scientific Communications
  • Content research
  • Technical writing and editing
  • Adapting complex content for diverse audiences
  • Synthesis of multi-authored documents


Service Area Leads

Kathleen Brady

Behavior change requires much more than the perfect slogan. I like to figure out what motivates people to move and keeps them awake at night, then create messages and materials that inspire them to improve their safety, health, or the environment. That said, a little alliteration or a catchy rhyme never hurts!

Kathleen Brady

Photo of Jan Connery

I feel profoundly fortunate to have been with ERG throughout our journey from a handful of employees in 1984 to several hundred today. I couldn’t be more proud of the work we’ve done these past 30+ years or more inspired to work every day with such great colleagues and clients. My work is just as fulfilling and vibrant to me now as the day I started.

Jan Connery

Linda Girardi

Words matter. As a writer, I have always known this. But now I advise clients on how their words make a difference. As much as I respect the power of language, I have also learned that compelling visuals are just as important—as is laying the groundwork for communication. We have to engage our audiences, respect their concerns, and build our communications around these conversations.

Linda Girardi

Jenny Helmick

George Bernard Shaw once said, ‘The single biggest problem in communication is the illusion that it has taken place.’ Given the environmental and public health issues we face today, we ignore this illusion at our peril. My work is to help scientists and policy makers understand, engage, and inform their audiences. ERG’s clients know that if they hand me some dingy prose, I can make it sparkle. If they tell me whom they hope to reach and why, I can craft a strategy to cut through the noise. For me, making science engaging and accessible is a skill, an art, and a calling.

Jenny Helmick

Rena Kieval

There is no one-size solution to building an effective outreach program. And that’s what I love about my job. Each project presents its own unique set of challenges. I enjoy working hand-in-hand with my clients to find the right combination of strategies and tools that will produce results—measurable results. And what is my greatest satisfaction? Building a team to put the plan into action and celebrating the program’s successful outcomes.

Rena Kieval

Lauren Lariviere

Planning a meeting is a bit like flying a plane: When the weather is good, all the instruments are up and running, and everything is going as planned, just about anyone can do it. But when something goes wrong, you really want a trained pilot—someone who thinks outside the box, and problem solves on the fly. Me? I pilot meetings.

Lauren Lariviere

Joe Miller

Writing for the digital world requires a paradigm shift in how we think about content. Our readers now control how our content displays and the context in which it appears. It's terrifying. But it's also exciting. There are more—and better!—ways than ever to reach the right audience and talk with—not just at!—them. That paradigm shift is so worth the effort. I love helping to make that happen.

Joe Miller

Ian Todreas

Words are powerful. I learned this firsthand when, two decades ago, I picked up a magazine and found an article on climate change. I read it and everything changed. I am grateful to be at ERG, where I get to work on two things I care about deeply: clear, powerful communications and the environment.

Ian Todreas